Are there any products merchants cannot sell?

Merchants may only create new listings for the following products if they are exclusively branded by your shop and have valid UPCs:

  • Batteries
  • Cables
  • Ink Toner
  • Ink Cartridges
  • Wireless Accessories (cell phones, iPads, etc.)

Rakuten prohibits the sale of the following products on its site:

Category Examples
Alcohol Approval is required for wine distributors. All other alcohol sales are prohibited.
Drugs or Drug Paraphernalia Medication requiring a prescription; all drugs classified under The Federal Controlled Substances Act, tobacco; vaporizers; e-cigs; vaporizer/e-cig liquids; nicotine; water pipes; latisse/bimatoprost; tretinoin; cbd oil and tobacco paraphernalia
Electronics Hoverboards/self-balancing scooters, products designed to disrupt electronic communications (e.g. electronic jammers); pirated hardware or software; unlawfully unlocked cellular phones; modified memory or SD cards
Explosives Black powder; blasting caps; fuses; fireworks; gasoline; igniting road flares; thermite; red phosphorous
Monetary Goods Lottery tickets; paper currency; money orders; traveler's checks; bonds; notes; certificates
Offensive Material Material deemed intrinsically offensive or obscene, gratuitous sexual content, or products which support or encourage hate.
Stolen Goods Any inventory obtained through illegal activity.
Subscriptions Magazine subscriptions; software subscriptions; internet or cable subscriptions
Firearms Firearm accessories such as ammo; muzzle brakes; bolts; buffer rings; triggers; or anything that changes the firing rate or performance of a firearm. 
Animal Products Products which are intended towards the cruelty of animals, contain venom or any form of animals under The Endangered Species Act.
Testers & Samples Products which are samples or testers are not intended for resale (e.g. fragrances, makeup, food, supplements, magazines, electronics, etc.).

We also work to protect trademarks, patents, and brands with the following restrictions:

Type Definition
Counterfeit Goods Rakuten defines counterfeit goods as generic goods advertised (erroneously or otherwise) to imitate a brand without authorized consent from the product owner.
Luxury Fashion Brands Rakuten prohibits the sale of renowned fashion brands (e.g. Louis Vuitton, Chanel, Prada, Gucci, etc.) without approval.
Trademark Infringement Rakuten prohibits the use of intellectual property without the rights of publicity, including but not limited to goods not authorized for resale, unlicensed merchandise, or pirated media.


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