Can merchants market or solicit to Rakuten customers?

Rakuten merchants can reach out to Rakuten customers that have purchased from them before, but cannot reroute or redirect them to their own sites.

When reaching out to a Rakuten customer, we require that you do it through our email service, R-Mail. Rakuten prohibits direct mail advertisements or emails outside that channel to our mutual customers.

R-Mail will not be available at launch.  An announcement will be made once it is available. 

If you would like to reach out to your previous Rakuten customers through R-Mail, please contact your ECC for more information. If you are unsure who your ECC is, please Merchants@marketplace.rakuten.com for assistance. 

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